Websites built to convert
Fast, striking, mobile-first sites designed around one job: turning visitors into enquiries.
- Conversion-led page structure
- Local SEO and Google Business setup
- Speed tuned for mobile visitors
Web developer · Business coach · Entrepreneur · Racing driver
Engineered to win your market.
I'm Simon Hardingham: business owner, property investor and racing driver. I build websites, AI and automation the way I prepare my race car, with every wasted second removed. And I take one business per sector, per area. Yours, if you get there first.
- £13m/yr national contract won
- +26% jobs attended per week
- Multi-business owner
- Property portfolio owner
- AI & automation
- Pre-’66 Touring Car racer
Free growth audit60 seconds
Who you're hiring
An owner who builds. Not a freelancer who guesses.
Most web developers have never had to make payroll. I have, across several businesses I own and run, alongside a large property portfolio. I know what a missed enquiry costs, what a slow quote loses, and what a good system is worth on a Monday morning.
So I don't hand you a pretty brochure. I build the machine behind it: the lead capture, the follow-up, the automations and the AI that quietly do the work of an extra member of staff.
I'm obsessed with efficiency. If a step can be removed, automated or made faster, I'll find it. In your website and in your business.
Web developer
High-converting websites with quizzes, free guides, smart search and AI built in from day one.
Property portfolio owner
A large portfolio built and managed with the same systems thinking I bring to every client.
Multi-business owner
I own and operate several businesses. Every strategy I sell, I've tested on my own money first.
Business leader coach
I wrote the business plan that won a £13m-a-year national contract. I'll help you write yours.
Racing driver
I race and develop a 1965 Mustang in Pre-’66 Touring Cars. It's where the efficiency obsession comes from.
At a glance
Simon Hardingham
- Businesses
- Several, owned and run
- Property
- Large portfolio
- Biggest win
- £13m-a-year contract
- Best result
- +26% jobs per week
- Weekends
- No. 37, 1965 Mustang
Why all the racing talk?
When I'm not running my businesses, I'm on track.
I race a 1965 Ford Mustang in Pre-’66 Touring Car racing, and I develop the car myself. Getting the best out of a 61-year-old machine means chasing tenths of a second through setup, data and preparation. Nothing is left to chance, because the stopwatch never lies.
That's the mindset I bring to your business. A website, a sales process or a team works just like a race car: measure everything, remove whatever slows you down, and find the fastest line. So when you see telemetry, laps and grids on this site, that's why. It's how I think.
Data, not guessworkEvery change is measured. If it doesn't make you faster, it goes.
Marginal gainsLots of small improvements add up to a big lead over the field.
Preparation winsRaces are won in the workshop. Businesses are won in the systems.
Racing yourself, or running a series? I build websites for drivers and championships, linked to Hairpyn.
Built for speed. On track and in business.No. 37 · 1965 Ford Mustang
Case study · Maintenance company
From 76 jobs a week to 96.
A maintenance company with good people stuck in slow processes. We rebuilt how jobs flowed through the business, then wrote the plan that took them national.
- Mapped every stepFrom first call to job closed, we found where time and money leaked out.
- Automated the busyworkScheduling, reminders and job updates now run themselves, so engineers spend their day on site.
- Turned efficiency into cashMore jobs attended meant more invoices raised, and the company moved into a cash-positive position.
- Wrote the winning planI built the business plan behind the bid that won a national contract worth £13m a year.
Weekly jobs attended
Jobs attended
+26%
96 jobs a week, up from a six-month average of 76.
Cash position
+ve
Income up significantly. The business went cash positive.
National contract won
£13,000,000
Per yearWon on a business plan I wrote and built out.
Weekly newsletter
The Fastest Line Weekly
One short email a week on growing a business faster: what's working in AI, property, marketing and leadership, from someone doing it every day. Five minutes to read, one idea you can use on Monday.
Recent work
Built for very different businesses.
A motorsport platform, an aesthetics clinic, a property company and a funeral director. Each one is designed around its own customers, and each one is built to capture leads.
Hairpyn
Driver profiles, sponsor matching, a cars and parts marketplace and a shared race calendar, for drivers, clubs, sponsors and fans across the UK.
Visit hairpyn.co.uk →Orvela
A calm, editorial clinic website with a treatment-finder quiz in the hero that turns browsers into consultation bookings.
See the site →Landmarka
Separate journeys for landlords, housing providers and investors, each with its own lead capture: a readiness report, a requirements builder and a strategy matcher.
See the site →Funeral director redesign
A pitch for a family-run firm: clear published prices with a cost estimator, a free planning-ahead guide and a gentle callback request.
See the concept →The territory guarantee
One sector. One area. One winner.
I will only ever work with one business in your sector in your area. Once you're in, your competitors can't hire me. Every system, idea and advantage I build is yours alone, and you're ahead of the field from the day we start.
- Written into your contract, not just promised on a website
- Your competitors are turned away, however much they offer
- Territories go to the first business to sign
Is your territory still open?
Tell me your sector and town. I'll confirm availability personally.
Open to request
Request received
No obligation. Exclusivity starts when your project begins.
What I build
Websites that work as hard as you do.
A website should capture attention, start a conversation and collect an email address, then keep selling while you sleep. Here's how I make that happen.
Lead magnets that capture emails
Give people a reason to hand over their details. Like the audit and free guide on this page.
- Quizzes and self-assessments
- Free guides and checklists
- Calculators and instant quotes
AI and smart search
Let visitors ask your website a question and get a real answer, then route them straight to a booking.
- AI assistants trained on your business
- Smart site search
- AI lead qualification
Automation behind the scenes
The approach behind the 26%: enquiries, bookings, reminders and follow-ups that run themselves.
- CRM and booking integrations
- Every enquiry answered in under 5 minutes
- Job and workflow automation
Content and campaigns
Ongoing packages that keep your name in front of customers every single week.
- Weekly blogs and articles
- Social posts
- Email campaigns
Marketing funnels
Every lead captured enters a sequence that nurtures them from first click to signed customer.
- Nurture email sequences
- Landing pages for campaigns
- Tracking and monthly reporting
AI and smart search
Your website should answer back.
Visitors don't want to dig through menus. They want to ask a question and get an answer. I bring AI and smart search into websites and businesses so customers get help instantly and your team gets time back.
Smart searchUnderstands what people mean, not just the words they type.
AI assistantsAnswer questions, qualify leads and book appointments at 2am.
AI inside the businessQuoting, reporting, content and admin, done in minutes instead of hours.
Try it · Ask this websiteDemo
You asked: Will you work with my competitor?
No. One business per sector, per area.
The territory guarantee means once you sign, I won't work with anyone else in your sector in your area. It's written into your contract.
Check your area →Packages
Build it. Then keep winning.
The launch gets you on the grid. The ongoing packages keep you out in front: fresh content, steady campaigns and funnels that turn traffic into customers.
One-off build
Launch
A high-converting website with lead capture and automation built in.
- Custom website, designed to convert
- Lead magnet: a quiz, guide or calculator
- Smart search or AI assistant
- Instant enquiry replies and CRM setup
- Territory exclusivity in your area
Most chosen
Weekly
Momentum
Everything in Launch, plus a steady weekly drumbeat of content and campaigns.
- Weekly blog or article, written for local search
- Weekly social posts across your channels
- Regular email campaigns to your list
- Monthly performance report with clear actions
- Ongoing site improvements and testing
Full growth partner
Dominate
Everything in Momentum, plus funnels, AI in the business and coaching.
- Marketing funnels with nurture sequences
- AI tools rolled out across your business
- Workflow automation, like the 26% case
- Monthly leadership coaching session
- Hairpyn sponsorship introductions
Business leader coaching
Lead like an owner who has done it.
"Efficiency isn't about working harder. It's about removing everything that doesn't move the business forward."Simon Hardingham
1:1 leadership coaching
Clear priorities, sharper decisions and someone in your corner who has run businesses through good months and bad.
Efficiency intensive
We map your whole operation and find the hours, steps and costs you can remove. The same method behind the maintenance company's 26%.
Business plans and bids
Plans that win contracts and funding. I built the one that won £13m a year, nationally.
Property and portfolio growth
Lessons from building a large property portfolio, for owners who want their profits to build lasting wealth.
Marketing and sponsorship · via Hairpyn
Put your brand on the grid.
I built Hairpyn, the home for club and competition motorsport. It connects racing drivers, clubs, sponsors and fans across the UK, and as a racer myself I know that paddock first-hand. For my clients, it opens up something no other web developer can offer: sponsorship and marketing in front of a passionate, nationwide motorsport audience.
P1Sponsor matching
Hairpyn matches your brand with drivers who fit your audience, budget and region.
P2Driver ambassadors
Racing drivers sharing your brand with their followers.
P3Content campaigns
Trackside photos, video and stories made into your social content.
P4Featured on Hairpyn
Put your brand in front of drivers and fans on the profiles, marketplace and race calendar.
How we work
Four laps to the front.
Discover
A deep look at your business, your market and your competitors. I find where you're losing leads and time.
Design
A site and system designed around your customer's journey, with lead capture at every step.
Build and launch
Built fast, tested properly and launched with your automations, AI and tracking switched on.
Compound
Weekly content, campaigns and improvements. Every month, the gap to your competitors grows.
Free guide
Get the playbook behind the 26% result.
- The five places small businesses lose the most time
- Which automations pay for themselves first
- How to make your website capture three times more leads
- Where AI saves the most hours, by sector
Questions
Straight answers.
What does "one business per sector, per area" actually mean?
If you're a plumber in Harrogate and you sign with me, I won't take on another plumber in Harrogate. We agree the sector and the area together and write it into your contract, so you're protected for as long as we work together.
Are you a web developer or a business coach?
Both, and that's the point. I own and run several businesses and a large property portfolio. The websites I build come with a business owner's thinking behind them, and the coaching comes with real results, like the £13m-a-year contract won on a plan I wrote.
How much does a website cost?
Every project is quoted on what it needs to achieve. After a short call I'll give you a fixed price for the build and a clear monthly price for any ongoing package. No surprises.
Do I need AI in my business?
If you answer the same questions every week, write quotes by hand or chase paperwork, then yes. I start with the jobs that save the most time and only add what pays for itself.
What do the ongoing packages include?
Weekly or regular blogs and articles, social posts, email campaigns and marketing funnels, plus reporting so you can see exactly what's working. You choose the pace; I keep it running.
How do the Hairpyn sponsorship opportunities work?
Hairpyn is the motorsport platform I built for drivers, clubs, sponsors and fans across the UK. I match your brand with drivers and campaigns that fit your audience and budget, from a logo on a car to full content campaigns.
Lights out
Your competitors are one call away from taking your spot.
Territories go to the first business in each sector and area to sign. Check yours now, or start with the free audit.